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Jeff Benjamin’s expertise on pop music—particularly in international music and his speciality as an expert in K-pop (Korean pop)—has been featured in and commissioned as a source and expert for outlets like the New York Times, Washington Post, Wall Street Journal, CNN, USA Today, Time, MTV, The Fader and more.
The New York-based journalist has made on-air appearances and hosted segments for CNN, Billboard, CBS, NBC
, E! News
, Inside Edition, FOX
, BUILD Series
, NY1, Extra
and more. The 28-year-old has spoken on radio and podcasts for the New York Times’ ‘Popcast’ podcast, NPR ,‘Here & Now,’ Billboard’s Must-Hear Music podcast
, Barstool Sports
“The most knowledgeable person in America about K-pop.”
–The New York Times, 2017
“You’re the perfect person to talk to us about K-pop.”
Exciting news over at Fuse! As of fall 2015, I am officially taking on the role of Features Editor at Fuse Digital. I’ll be the leading editor for a team of writers and editors for large projects, events, artist content as well as working with writers to create thoughtful, more in-depth content about current events. Very excited and honored to take on this role and becoming an editor in less than three years as a writer!
Stay tuned to Fuse.TV and FM.TV to see what I’m up to!
Today was an exciting day as I brought in to NPR’s studios to be a guest and talk about boy bands! With news that both the U.K.’s One Direction and Japan’s SMAP could be breaking up, NPR reached out to me as someone who has knowledge with the East and West pop world. It was a fun little segment on Here & Now with Robin Young and Jeremy Hobson, and I hope I’m brought back again soon! That’s a photo I took in the studio to the left with my trusty notebook always at my side!
While speaking and reporting at KCON Los Angeles 2015, I had a few interview requests to talk about America’s annual K-pop convention and festival along with loads of other topics about K-pop and media. See the on-camera interview I did with the international, Korean music news site MoonRok about my experiences and more. Felt very honored to be reached out by such a great site who wanted to hear my viewpoints. I definitely look forward to having more opportunities to speak about my experiences on camera and promise not to be so expressive with my hands for the next interview.
I was one of the hosts on Fuse’s new digital series The Cue and spoke about pop culture and music news including Nick Cannon donning whiteface to promote his new album White People Party Music, a Dutch beer ad that used Elvis, Tupac and Kurt Cobain’s likenesses to sell beer, Neon Trees’ frontman Tyler Glenn’s coming out, new science findings about dancing, Wu-Tang Clan’s one-of-a-kind album and more. Apparently there were some mic problems for me, but it was still lots of fun.
For a ‘Best of 2013’ assignment at Fuse, I created in-depth list at the 15 moments that further pushed K-pop into the global, mainstream music consciousness. Music can’t ignore moments like another Korean song topping the charts worldwide, a K-pop group’s fanbase outvoting the fans of the West’s biggest stars, SXSW inviting a K-pop act, more Korean stars touring in America and more. It was exciting and fun to further prove K-pop’s expansion as well see fans get excited and riled up about their favorite acts getting the recognition from a United States TV station website.
I was asked to deliver a speech at the Global Hallyu Forum 2013: Hallyu Live! conference in Washington D.C. This annual event seems to grow every year and most notably snagged Wonder Girls member Sun to speak at the 2012 event. This year saw member of Korean girl group Nine Muses speaking via a video Q&A session. I was asked to deliver a speech in “TED Talk” style about K-pop, its international advancement and how and why it got to be such a global force to be reckoned with.