Psy Signs to Scooter Braun’s Label, Will Appear at MTV VMAs — Billboard.com

As the world continues to go crazy over Psy’s “Gangnam Style” video (now at 100 million views) I have been covering the sensational video for Billboard.com including some of the first coverage on the female “Oppa Is Just My Style” version, and it tying the K-Pop Hot 100 record. Here, working late at night, speaking with executive editor Bill Werde and Billboard.com news editor Marc Schneider, we confirmed with top sources to confirm news that Psy was signed to Scooter Braun’s label as well as his appearance at the MTV VMAs. The initial reports were coming from Korea about a signing and VMA appearance, but the direct source confirmed that Braun had signed him. This was a big story to break as it was late at night in New York, but the day was just starting in Korea, but an important step for international music in the U.S.

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