Meet Rebelle, Rihanna’s New Fragrance — Billboard.com

This was an exclusive I was very excited about that came after working with Billboard.com’s creative director Rachel Been on a holiday feature for celebrity perfumes. While speaking with representatives for various celebrity perfumes, I researched about their current perfumes and if any scents were still to be released. Rihanna had her second fragrance Rebelle coming which I mentioned to the representative. She then gave us the opportunity to have the first look at the fragrance and a premiere piece was written on it for Billboard.com’s fashion column, The Hook. It was very exciting to get this exclusive from such a big artist like Rihanna!

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